COLOR LITHOGRAPHED TRADE CARD: "J. Van Geert, Horticulteur-Fleuriste..."
A handsome trade card for J. Van Geert, nurseryman and florist in Ghent. These meticulously printed cards were called "porcelain" cards because of their glossy finish and multi-colored lithography. In this case the printing, by G. Jacqmain of Ghent, is in gold, green, black and red. The image incorporates an oval framed engraved portrait of Flora, a round framed engraving of an outdoor pavilion with staged potted plants, another round framed engraving of two figures in a garden standing by a planted vase on a pedestal, and, at the bottom, a large building which evidently housed the firm. Planted vases, satyrs and putti also embellish the card. Single sheet of glossy card stock (12.5 x 17.1 cm) printed in colors.
Original porcelain card with fresh colors mounted on acid free board with mat opening measuring 13.3 x 18 cm, and mat measuring 30.5 x 33 cm. over all.
Other items of possible interest…