A COLOURING CARD FOR CHILDREN by (Chromolithographed Advertising Card) (Au…

A COLOURING CARD FOR CHILDREN by (Chromolithographed Advertising Card) (Au Bon Marché)
En Plein Air


Paris: (Au Bon Marché) ca. 1900. This little oblong chromolithograhed card for children shows a scene of very young people at their easels painting a rustic scene centering on the figure of a young boy and dog. The scene is surrounded with a gilt Art Nouveau border. The oblong card opens up to a colour printed scene on the verso and the identical scene in outline designed for colouring in on the opposite recto. The rear cover or verso advertises the La Maison du Bon Marché located on the Left Bank in Paris. Such cards were offered to young children who came to the department store in the company of their parents. The card themes varied considerably, this one surely designed to encourage sales of art supplies to the young. Stiff card stock with one fold, 9 x 13 cm; coloured cover and inner page.

Original printed card stock with chromolithographed illustration on upper cover; lithographed design, partially with colour, and text internally and on lower cover. Very good.
ID#: 16653
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