PARIS: PHOSPHATINE FALIÉRES, n.d. ca. 1904. La Fée Bienfaisante was the first of the Contes De La Phosphatine Faliéres “planches publicitaires” offered folded into envelopes with illustrations on the covers. Devambez created five of these and they were printed at his firm. In this one, the Fée Bienfaisante made all the children of the country imbibe the healthy Phosphatine Faliéres baby formula invoking the admiration of the king and incurring the jealous wrath of Guignaufron who fabricated bad phosphatine and brought harm to the children. The king arrested Guignaufron, made her eat all of her bad phosphatine at which point she became ill and died. Thus, La Fée Bienfaisante, herald and distributor of the good Phosphatine Faliéres, triumphed. All of this is recounted on the poster filled with colour illustrations and captions. The beautiful and fanciful work of artist and printer André Devambez was demonstrated in a recent large exhibition at the Petit Palais in Paris. This item, illustrated full page, is NO. 153 of its catalogue, ANDRÉ DEVAMBEZ (1867 - 1944)/VERTIGES DE L’IMAGINATION. Paris: Petit Palais. Ref.17006 A Devambez Advertising Poster ANDRÉ DEVAMBEZ/ VERTIGES DE L’IMAGINATION. PARIS:PETIT PALAIS, 2022 Poster, 22X15.7 inches; folded twice horizontally and twice vertically; in original illustrated envelope measuring 7.5 x 5 inches.