PARIS: ca. 1904. CONTE NO. 12 OF THE CONTES DE LA PHOSPHATINE FALIÈRES These amusing“planches publicitaires” made up of tales were offered folded into envelopes with illustrations on the covers. Devambez created five of these which were printed at his firm. In this one, the Usine Enchantée is the location (not far from La Grande Jatte) where the healthy baby food is made and two children are brought in by La Fée to see the tremendous work and care that goes into the making of la phosphatine right up to the perfect final encasement of the product and its transport in a special truck. All of this is recounted on the poster in coloured illustrations with captions. This beautiful and fanciful work of the artist and printer André Devambez was demonstrated in a recent large exhibition at the Petit Palais in Paris with this item, illustrated full page - it is is No. 153 (conte 12) of the catalogue, ANDRÉ DEVAMBEZ (1867-1944) / VERTIGES DE L’IMAGINATION. Ref. 17007 . Paper poster or broadside, 22 x 15.7 inches, folded; in original envelope, with illustration measuring 7.5 x 5 inches. With original printed label.